Puerto Rican singer Bad Bunny is the new face of Calvin Klein's spring campaign, showcasing the new "Icon Cotton Stretch" boxer. Surprising his followers, the artist displays his physique in the promotional images, highlighting the innovation of the garment with a soft Infinity Bond waistband that is free of seams.
Bad Bunny, also known as Benito Martínez, has caused a stir on social media with his participation in this campaign for the renowned underwear brand. With a well-toned body from hours in the gym, the singer joins the ranks of artists who have modeled for Calvin Klein, such as Justin Bieber and Mark Wahlberg, among others.
In addition to this collaboration, Bad Bunny has been solidifying his presence in the U.S. market with the release of his latest album "DTMF (Debí tirar más fotos)" and appearances on television shows like The Jimmy Fallon Show and "SNL". He has also participated in challenges on platforms like YouTube, showcasing versatility in his career.
In an interview for GQ magazine, the singer revealed that he followed a strict physical and dietary routine to be in optimal condition during the campaign: "I ate super clean and trained as much as possible." Photographed by Mario Sorrenti, Bad Bunny displays a new facet as a model, capturing the essence of the brand and his own style in this collaboration.
